Psychologist's office: special ways to win a client. Robot with a client base Yak knows clients for psi robots

On the bitter market, which is overwhelmed by psychological services, psychologists-consultants and trainers are getting more and more to improve their services. People are not recruited for training, clients in consultations are situational and chaotic.

As soon as you can see the deficiency in your clients, it’s motor-demotivating, early enough, you’ll throw your love busy, or you’ll be interrupted by the fall. The price will start to be imaginative. If you volodyte with fair knowledge and knowledge, you are ready to help people, albeit people, as if they could not even demand your help. Who's got the problem?

Є Deyakі main pardons, as it is practically impossible to rob 90% of all psychologіv-consultants and trainers, because of which few clients. In the first statute, it is said about the main pardons and shorts and news. Marketing can help us!

1. Wide position

If a psychologist seems to be just a psychologist-consultant or a leading training in a special development, even if a potential client is not sensible, it’s more, as it is in psychology - "not in the tooth with a foot." You can, your friends and colleagues, know how you are.

Ale ti, we just got to know, as if you were not immediately sighted, if you have such a position, it stinks "not in those". Along with it, I will often need help from "forgiving mortals", as, at the most, they read it according to psychology - the Carnegie price, for example, because of the popular literature.

How about virishity tsyu problem of a wide position? Just! Requires specials. In order for you to be reprimanded by your services, you are guilty of being a high school fakhivtsy at the singing topic for a specific auditorium.

For example, є time management trainings. If you just declare that you conduct time management trainings, then it should be done widely. More, if you specialize in specific types of people: time management for kerivniks, for home givers, for likars and inshe.

Tobto, you specialize in specific topics and audiences. Those are the very same psychologists-consultants. You, for example, take care of the little children and fathers, and practice only with mothers, for certain types of problems with children and children.

If you declare yourself in such a rank, the client will know you as an expert on this problem. And who doesn’t tell the experts? Also, if you have a specific problem, as you can’t do it on your own, see, naturally, whisper about the problem itself. And here, the brain of the client pratsyu is exactly the same, so it’s up to you.

2. Student complex

On the right, there are a lot of psychologists who are even more fond of reading and reading every student. If you read it, it’s good and wonderful, but from the point of view of the client’s results, it’s a lot of money.

Bagato hto think, well, if the stench will be read, the stench can be engaged in trainings and consultations. The first time it can be done in months or in rock.

So the axis, for your customers, is absolutely not of any importance, as you have certificates and papirs. Lyudin is up to you to turn around for the latest problems. As soon as you are going to work out in those topics, and if you are not so important, if you have arrived, just declare to yourself that you are an expert in a particular topic (see if you are in the process of starting).

Do not have a certificate, or your potential customers are all the same! You don’t believe it, it’s bloated on the price tag in 99% of the drops. I need to see the problem. First, if you can help solve the problem, you don’t need it for your father.

Head visnovok! Your coverage and number of clients in your practice cannot be directly correlated. The stench of not being tied between yourself! You can read the topic on a qiu, ale tse so. If you want to be faithful to those who need to be educated and to become clients, you are one of the best pardons for your practice.

4. Fear of sales

There is a grave in the fact that more psychologists are afraid to sell their services. Smell think that these servants are guilty of being sold. Tse is not correct. Clients do not come by themselves and don’t get a penny for you. In order to make money in the profession of a psychologist-consultant or a trainer, you need to sell your services.

If you have already recommended yourself, have written a number of books, you have published, statistic, then the clients will be true to you (to tell you, not to you, but to your brand) and go to your doors. Ale, if it is not a brand, then your services will not be sold by yourself. That you need to sell.

For the whole you need to vivchit, I would like to, the simplest mechanics of sale. The simplest mechanism of sale, which you can vicoristovuvati immediately after reading the article, is a three-step mechanism.

Your specific proposition and the solution of specific problems for a specific target audit

Zaklik to dії (zrobiti yakes zamovlennya or call you directly at once).

Most people live without problems, as in their own needs they are virishuvati, and even the stench is given to them for the rest. Guess yourself. If you go to the dentist? In most cases, if the tooth still hurts. If not, you can come early and not allow the situation. The tooth is not much less ailment from this or from this. The first class needs are about nagadati. As you know, prophylaxis is cheaper, niz likuvannya.

mechanism sale- the whole mechanism, what a shit about people about those who have a problem, її demand virіshuvati, and your proposition is reasonably possible to help її virіshiti. I all need to be done at a time, otherwise tomorrow we will not have a tooth vipade and zhuvati. First, it works like that. Iakshcha marvel at glibshe - sales, in the first place, the exchange of values ​​between you and your client, a lot of money. And yak vіdomo - pennies tse ENERGIYA!

5. Selling one. You sell one consultation or one training.

On the right, in the fact that you are a consultant, it is unwise to solve a client's problem in one session, like a steep boule. Minimum, consumed a month, in short, two or three, but one or more.

Moreover, if a psychologist advises on one consultation, the client will pay pennies for it and often do not come anymore. If you didn’t know about the future construction robot (say in the month), and the reasons for the million - I’m not in the mood, the pipe burst, turning the phone in, they winked at the robot, the natural support for the process of change, dovish-resht ...

Tom, as you are a psychologist-consultant, break up the program, as you see the client's problem. Propagate the client to the program, propagate the solution to the problem behind the program. The program sprymayatsya nagato more beautifully with a client, not a one-time consultation. I sell kudi easier, not just a consultation.

For trainers. Mozhlvo, we conducted a training, two-day, tridenka, or a little bit, and a client from you pishov. It’s hard to see the problem of a client to be solved in one training, for which, as a rule, a complex of training is required. For tso come up with lines of training, like minimum, three-chotiri, you will develop your client, you will help him to comprehensively fit into the situation.

We are guilty of good reason, that the problem is not seen all at once, but maybe even more roots. Give people an admiration, as it seems to be effective in the fact that the life of people, in which they are praised, has been painted in a fair way.

If you want to help your clients in a fair way, you will be able to sell programs (minimum 4-8 sessions) in consultation and line training, as a trainer. Inakshe you just engage in hackwork (so, here a person came in for a consultation, or for training before you were taken, they got a pittance, but in reality, they didn’t help anything). Vzhe vibast. Called a psychologist, give me the price. And then, stopping by the hour, hack-work on the market is simply unimportant. Navigate certified. Let us give a good sense of service and brothers to be aware of those who have once sent additional help to people, their souls and hearts.

visnovok: Specialize on specific problems of specific people, sell them with programs and complex solutions, such as addressing problems.

Psychologists can be cleverly divided into several groups.

1. Stan rinku psychotherapy, as a service, ways of obtaining clients, the level of competition.
2. Market quality: assessment of professionalism of Russian psychologists, demand and prospects rіznіkh straitsі school of psychotherapy;
3. Clients of the psychotherapist. Whatever stench and what problems come, the dynamism of change to psychology and psychotherapy.

1. The majority of psychologists evaluated the level of competition on the market of psychological services as a high one. At the same time, it is overwhelming (79% of the subsistence population!) Deyakі vvazhayut, but young fakhіvtsі often see non-success in clients, nіzh tі, in which there is already great experience of robots. For our assessments (PN), do not expect it so much, because often young people are more beautiful with technologies for making and receiving customers, with the stench they are ready to use more money for a robot for a few pennies.
Private practitioners are more likely to see difficulties in the joke of clients, below the center. The commercial centers of marriage of clients, todi yak in the sovereign ones - there are no failures in the clients. Danish fact, as it can be seen, dressings with roses on the servants in power centers, De consultations, as a rule, bezkoshtovnі.

In the midst of those living there is such a point of view, when clients come, if the psychologist himself is internally ready to take them from his life.

How do psychologists get clients? What is the best for the best estimates?
Here psychologists are amazingly one-of-a-kind. 100% subsistence on food "Do you know your customers?" asked for a special recommendation. The main way of acquiring clients (except for a special recommendation) of names is the Internet. There is a special site for Internet methods.

Some of the other methods were:
Necessity to professional sportsmanship, participation in programs on radio and television, participation in presentations, gracious promotions, as well as the very conduct of a master class at VNZ.
The same responsiveness meant the effectiveness of publicity advertisements for psychological centers, advertisements in the metro for state psychological services, services through similar organizations and centers due to various types of activities.

2. We were welcomed to learn the thought of our colleagues-psychologists about ourselves. I will look at the level of competition and growth in our sphere of activity, which is not marvelous in that only 1.75% of psychologists rated the level of professionalism of their colleagues as high. 56% of the respondents gave the middle point, and 20% gave the two for professionalism and quality.
It is important for us to evaluate the result. Behind him there is a lack of confidence among colleagues one to one; Victoriously, why is psychotherapy even young in Russia and is it in the stage of becoming? For Tim, is there a boom in the out-of-town and more and more rocky and ever-increasing psychological education of the emerging psychologists on the market? Anyone who is interested in psychological assertion and before psychotherapy in general is only vitally important, and his colleagues are more tolerant one to one.

It's no secret that a large number of psychotherapeutic schools and direct ones, which are practiced at our hour in Russia, are a product of a foreign suspension. It is important for us to think about it. What is the rise of the Russian fakhivtsia - a psychologist from the ones? And you know, all the same - the unburned Russian soul. On the food "How strong are robotic psychologists in Russia, can you see it?" we rejected the views: empathy (in the first place), “Russian mentality”, “our honesty and individuality”, “willingness to help me out”, lack of judgment (you can't help talking about psychology, professionalism) , entuziasm, value human vidnosin.
In addition, among the strong sides of the boule, the readiness to constantly read, to improve the quality, develop, to open up to the new, to the integrated approach and to the manifestation of professional sports was named.

Bulo is named as the majestic number of straight lines and schools, which psychologists hold to their robots. The results (in a direct decrease) are:
1. Gestalt - 30%
2. Analytic pіdhіd - 19%
3. Art therapy - 17%
4. Existential - 14%
5.Simeina systemic therapy - 12%
6. NLP - 12%
7.
A. Psychodrama - 11%
B. behavioral therapy - 11%
8.
A. Tilesno-organized - 9%
B. Symboldrama - 9%
9.
A. Transactional analysis - 6%
B. Logotherapy - 6%
C. Erikson's hypnosis - 6%
10.
A. humanistic pidhid - 5 %
B. client-pidhid - 5%
11.
A. Yungianskiy - 3%
B. Holodinamіka - 3%
C. Psychocatalysis - 3%

So it was itself that meant Imago and Thanatotherapy, Kazkoterapia, Pisochnu, Hellinger's placement, Acmeology, Positive Therapy, Lacanian psychoanalysis and a classic hypnosis.

There are many psychologists who use more than one method, but practice at once a few straight lines, integrating pidhid, vazhayuchi, and the skin client is its own method.

Though promising, the ideas have been distributed. As a rule, the skin care method is very promising. It’s important that the popularity of gestalt therapy goes down, іnshі, navpaki, but maybe even after the gestalt, so it’s because I’m going to be able to get the result in a short hour.
Psychotherapeutic robots in groups, trainings and short-term counseling and (more importantly) integrative pidhid were called promising. You can, tied with the accelerated pace of life, if people want everything at once. It doesn’t mean that the clients are not ready to go to therapy for a trivial hour.
In our opinion (PN), it’s amazing that coaching isn’t implying coaching, as a promising straightforward, if we are talking about the popularity of the short-term methods of psychotherapy.

3. Naybilsh is an ambiguous part of our doslіdzhennya - nourishment, that the psychotherapist's clientele can feel. Here, immediately come to the mind and peace of mind of our profession, and as a mess, the complaisance that our psychologists are attracted to in the nourishment of their job prior to their profession, which is to the market the services, which are based on the quality of the audit. You can, the comus is pointed in the whole section of information Average temperature ailments in the ward, ale, all the same, they did not know what the most part of the psychotherapist's client, who was impatient for the thought of psychologists?

Otzhe, a typical client of a Viglyad psychotherapist is as follows:

On the first occasion, for a little bit, women were shocked from 25-28 to 40-45 years, from with a glorious holy, Yak rule of the Kerіvniks of the Middle Lanka. Active, often self-directed psychology itself, quite often it does not change, but in separation;

І for the rest of the day for children and for children - from 3 to 20 years.

Among the main problems Our partners, who are leading the problem of blunders, are at the forefront of fears, anxiety, and phobias at the other end of the spectrum. Further in the order of decline - problems and jokes to oneself and self-significance, self-realization, psychosomatics, depression, inability in oneself, the appearance of fallowness, mid-life crisis, stress, chronic intensity, agility, agility.

There is a significant number of animals that are often associated with the establishment of trivial allegations in homosexual couples, the problem of status identification.
Children have a lot of friends, discipline problems, difficulties in adapting to kindergarten and schools, child fears, separation problems in children.
As soon as you talk about the dynamics of symptoms and conflicts, psychologists thought that, by the hour, a number of depressive disorders and phobic neuroses, as well as neuroses themselves, connected with the understanding of the success of an unhealthy It’s a lot of psychologists to talk about those who are happy people all the more foldable, about blocking the sensitive spheres of their clients. Fathers often don’t know how to bind their children and just cope with them, to shake off a great emphasis on intellectual development kids, absolutely zabuvayuchi about svit yogo pochuttіv. Children often experience hyperactivity, neuropsychic damage, overwhelming knowledge, busy life, sections, as well as sexual violence.

At all the steps of the readiness of our population, they are swarming for the psychologic assistance, they estimate it as soon as possible. Psychologists are aware that in the middle of the population there is no reason to pay for it. Tobto bagato hto to tsikh pir may be even more vague about psychotherapy and about profession. Bagato psychologiv vvazhayut, scho in great places readiness to turn on the help of food. Please inform me about Psіnavіgator's statistics. In our option "Submit a request for a feed of a fahivtsya", more power can be supplied from the periphery, lower from the capital cities.

Among the reasons for the lack of population, it was before the psychology of: Most people have a psychologist in their minds who are “dormant” psychiatrists, and if a person turns to a psychologist, then the price of a new one seems to be overbearing disagreement. The occasional staging can often be poked at a quiet place, so that you can feel good. Choloviks are more cautious before psychologists, not women. At the same time, they have both interest and quality. More help to the psychologist to find out, if you go to the psychologist to recommend the doctors, the readers of the social workers. Osvіchenі people, s viskim rіvnem reflexes are more eager to go to the psychologist. Tsіkavo, scho deyakі people take psychology into people with inviolable power problems. I also respect the fact that until now people often go to the psychologist with healing help and hope for a miraculous improvement.

In our last few days, we asked our colleagues to see their love and comments, to feel comfortable with those. The stinks did not even respect the tsikavi and mi for their speed, they fit into the format of this statty. To that read їх

The client came for a consultation, kindly corrected, pishov and ... without turning around. To what? How can you start to get clients for pre-construction therapy? You can, my advice and thoughts, help you.

I have been a psychologist for more than 10 rocks, of which 4 rocks have been trained in consultative and basic work (4-6 times per week, 2-4 clients per day), in the first rockies on the first place, we went through a cycle in a professional seven-year course, business information For this I am a teacher - a psychologist, vicladach psychology. I practice in an integrated approach, and while I’m alone, I have mastered the whole system of psychological robots - the whole of a robot with an active mind (a robot with images).

The first pivot - the rik of my advisory practice passed in the podivi: consultations bully in the distance, ale the clientele didn’t turn around in much of their own, I want a part of them (unfortunate 20%) for the additional "word of mouth" 50%

Here it is necessary to mean that for the whole hour I have been working on myself, not a small twisted name, but some serious investment in advertising (leaving the site and paying for its hosting is the main reason for vitrati).

Not long ago, I turned more and more to the advisory - korektsіynіy robotі... I contagiously joke about new methods, look at the pictures.

I will not at once be bothered to get a client for the FIRST consultation (or the first training), I will tell you about the crocs, I will get used to the first consultations.

How did I rob and roam over?

1) I inform.

A) Skin client for the first device when the supply is made and the contract is negotiated. I inform you about the possibilities of systems and robots, about those who are smart (the axis of the tse, melodiously, is even more important!) PROGRAM individual robots(In the system it is called "Base" *) Approximately, the third client of the virgin and the last passes through the "Base" itself (the most of the clients passed into the bag no more than 10 to take the programs. The same clientele is set to the sov. "Potik", write down 1-2 times ahead.

* Name the trainings "Bazi": "People (" reprogramming "of their life)", "Child images", "Death (robots with fears)", "Blocking in children", "Cholovik and woman".

B) About your capabilities / cleverness of the movie "Bazi": for example, conflict, emotional "release" significant people, Correcting children's fears, etc.

C) About the courses, seminars and trainings, which should be held in the Center, in which I practice (I rent an application). I will tell you about the possibilities of my colleagues - the sumptuous fakhivtsiv.

Naturally, all I work in the informational mode (not in any case, "you need it", "you are guilty"), forgiveness I just give the information sheet in my hands.

2) Internally, I “see” the client, I don’t “ask” his turn, I don’t mind about those who will become a permanent client, who (especially) think that I’m mindful that I still need to know everything. However, at the performances of our "Group of Psychological Educators", it is not easy to identify countertransference nutrition.

3) I put homework. Simple, effective tsikavi right (often from psychosynthesis, gestalt psychology, etc.). Melodiously, the part of the robot is not introduced without prioritizing its services. Ale, I’m going to be here, I don’t think I’m a client, who’s fed up with food, I’m going to propose a memory about a sleeping robot, I’m not advertising it to my friends, we know it, or I’ll come by myself.

Do I live with new crocs for myself at once?

1. Passed the next robotics system(My new "love" is the intelligence of my Significance and my own inclinations of life and living) »My system;

2. Fixing vikoristovuvati Skype(In the main, for robots with earthy clients)

3. I started to conduct a course psychological counseling from viglyad webseminars.

4. I plan to make audio and video recordings of deyakykh right, technik.

5. Vivchayu dosvid colleagues in the bitty Self-education, I try to vikoristovuvati zatsikavili methods.